Many records were broken at the Phillips Geneva Watch Auction. After the legendary “Bao Dai” Rolex reference 6062 set a new world record for the most expensive Rolex ever sold at an auction on day one, this gold Daytona fetched a jaw-dropping $3,717,906, making it the most expensive Daytona ever sold publicly. Known simply as “The Legend,” this watch was by far the most significant Paul Newman on sale this weekend. One of only three known yellow gold Oyster Paul Newman Daytonas, the ref. 6263 with a lemon grené dial attracted a lot of attention at the auction and started a theatrical bidding war between two gentlemen.
This Oyster Paul Newman in gold not only set a new world record for any Daytona sold at auction, it also became the second most expensive Rolex ever sold behind the ref. 6062 “Bao Dai.” And with these two record-breaking auctions, Phillips has gone on to become the auctioneers of the three most expensive Rolex watches in the world and that too in a span of only 12 months.