Karl Lagerfeld to celebrate new fragrance launch by throwing a VIP party on Instagram

He is suave, he is fame-hungry. Both have worked very well for Karl Lagerfeld, as fashion watchers have noted over time. He is one of the first ones to embrace social media and he has done it again! He is throwing a VIP party for the launch of his new fragrance ‘Private Karl’ and the invitees are the who’s who of the fashion world and also you and I. Anyone, and anyone, with an Instagram account, ‘cos that is where the party is at.

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As part of the Private Karl promotion, the designer is throwing VIP Instagram parties for his patrons through social media. The aim is for ‘easy accessibility and seamless interaction with the brand’ and with today’s age of Instagramers this is no fantasy.

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The fragrance will be available for male and female, with their own distinct personality traits. While the ladies will be ‘radiant and captivating’ with the scent of lemon and rose, the men will be drowned in ‘impactful and modern scents’ of pineapple and cinnamon. Using the brand’s Private Klub fragrance web site, consumers can book their own private event and transform it into a VIP night. The site will be laden with tips, advices, fashion trends, as well as gifts. Let me not spoil your fun; explore through KarlParfums.com.

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[Karlperfums.com Via – Luxurydaily]