Louis Vuitton recently came up with a brand new fragrance line after what seems like a decade. And to make sure that the launch of this much awaited perfume range is every bit spectacular, the French marquee has set out on a worldwide tour to present these enticing scents in acclaimed pop – up stores. After making a stop in five cities, the brand is finally ready to set foot in the United States, with its first pop – up destination being the very luxe – South Coast Plaza in Costa Mesa, California.
The experience is scheduled to take place on the 15th of the month at the South Coast Plaza, which is an ideal first location for kick starting the American journey of the seven scents, as per LV chairman and chief executive officer – Michael Burke. Being the brand’s first perfume launch in 70 years, every effort has been taken to concoct the very best ever lasting scents for connoisseurs. While the pop ups in the previous cities were functional for eight to nine weeks, this one at the South Coast Plaza will operate for a full six months.
Louis Vuitton’s idea behind this experience is to enable the brand to convey the story behind each of the scents to their clients, while being ephemeral at the same time. Each of the perfumes in the Les Parfums Louis Vuitton collection come in 200- and 100-ml sizes, for $350 and $240 respectively. While the fragrance line will be launched at handpicked pop-up outlets across the globe, it will eventually retail only in exclusive Louis Vuitton stores.
[Via – WWD]