Hot on the heels of Brad Pitt’s $7 million deal to become the first male face of Chanel No:5, Dior has reportedly signed a deal to pay Robert Pattinson $12 million to be the new face of the brand. While Pattinson doesn’t seem like the most traditional choice for the high fashion brand, a look back at his many edgy red carpet looks from a plum colored suit to a powder blue one will explain this partnership. The three year deal, is one of the biggest endorsements in the actor’s career, the deal will put him on par with his on again, off again girlfriend Kristen Stewart, who is the face of Balenciaga’s “Florabotanica.” The lead actor from Twilight is not only a heartthrob but also a well accomplished actor, known for his more progressive roles. He will lend an element of youth and edginess to the high fashion brand.
[Latimes and Ctvnews]