Instagram may have started out as a social media platform to post selfies and pictures of food, but it has quickly turned into a gold-mine for anyone savvy enough to earn “Influencer” status. Influencers are simply Instagram user who have a lot of followers and can generate high engagement and they exist in verticals from travel to beauty to technology and even food. Influencers make money from ads and sponsored posts. While influencer status was previously reserved for web content creators like bloggers, these days anyone can be a brand from models to actresses and even reality stars. Recently the UK based data company Hopper HQ released their list of Instagram’s highest earners and to nobody’s surprise, the list features three of the 5 world famous Kardashian-Jenner sisters.
1. Kylie Jenner: 111 million followers, $1m (£760,000) per post
The youngest Kardashian-Jenner sister leads the pack with a whopping $1million per sponsored post. She usually promotes her own makeup brand on her Insta, but you’ll also find the occasional ad for hair gummies.
2. Selena Gomez: 139 million followers, $800,000 per post
A picture of Selena sipping coke through a straw was Instagram’s most liked images for a while so of course, she’s on this list. Puma was one of the brands that recently wrote her a paycheck for an Instagram ad.
3. Cristiano Ronaldo: 137 million followers, $750,000 per post
This world famous athlete is an obvious choice for brands looking to improve online visibility. He recently completed a paid promotion with Sixpad – a company that makes workout equipment.
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4. Kim Kardashian West: 114 million followers, $720,000 per post
This list would not be complete without the “Influencer” who boasts 114m followers! Like Kylie, Kim also focuses on her own beauty brand these days, but she can still rake in just under $800,000 from posts promoting morning sickness pills.
5. Beyonce Knowles: 116 million followers, $700,000 per post
Beyoncé and Jay-Z’s recent Apeshit video probably helped the Louvre museum make a pretty penny! The Queen’s Instagram aesthetic does not seem to center sponsorships and since she very rarely posts captions anyway, it’s unclear which featured items could be part of a sponsorship.
6. Dwayne Johnson: 111 million followers, $650,000 per post
The Rock also keeps his sponsorships under the radar as the only products he promoted openly were the sneakers that were part of his collaboration with Under Armor.
7. Justin Bieber: 101 million followers, $630,000 per post
Justin’s crazy army of fans will buy anything promoted by their idol, so it’s unsurprising that he’s raking in over half a million per post. Similar to some of his peers, he does not seem to disclose partnerships and no particular brands stand out on his feed.
8. Neymar da Silva Santos Junior: 100 million followers, $600,000 per post
Soccer star Neymar Jr. likely earned a pretty penny from his posts promoting online shopping site Wish and of course the athlete’s staple brand Nike. Note that the partnerships weren’t disclosed, but these are obvious examples of ad content.
9. Lionel Messi: 97 million followers, $500,000 per post
Another star athlete and soccer player Lionel Messi earns just about a half million per post thanks to lucrative deals with brands like Adidas.
10. Kendall Jenner: 93 million followers, $500,000 per post
Tied with Messi at half a million is another Kris Kardashian spawn: Kendall Jenner. Kendall is already raking in the big bucks from modelling, featuring on the Kardashian’s reality show and her various endorsements. One of those endorsements is for accessories brand Tod’s who also got a sponsored post on Instagram recently.