OK brand loyalty aside, how far will you go to prove to show the world how much your opulence quotient is, and how cool you really are? While huge tattoos, and piecing with rare and precious metals encrusted with rare stones is one way to go, they don’t really turn out as well as you first imagined. Take for instance a tattoo of a diamond dialed Rolex on the wrist. Distasteful as it looks, the watch doesn’t read a standard 10:10, but rather it reads 4:20. Well I sure hope he is the first of his kind to attempt such an unpleasant feat!