Anya Hindmarch to take over Selfridges mammoth parking lot for a stylish installation


Designer Anya Hindmarch is truly inspired by the great British motorways. After launching her fall ready-to-wear collection inspired by the graphic signage and reflective surfaces of British motorways she has now announced an haute highway complete with a stylish gas station within the London’s Selfridges’ 16,000-square-foot car park.

Set to open on September 11, the installation by Hindmarch has been inspired after M25 — the motorway that encircles London, just a lot more stylish. Hindmarch plans to add a black carpet printed with chevron stripes, install a car wash-themed photo booth and a kiosk selling air fresheners and bumper stickers, as well as a snack bar serving up British candy bars, among them KitKats and Yorkies.

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The space will also feature pieces from Hindmarch’s fall collection along with her classic pieces, with styles such as the Ephson, Ebury and Bathurst handbags, along with the Imperial clutch. Prices in the Selfridges space will run from £40 ($62) for a bumper sticker to £2,750 ($4,322) for an Ebury handbag in python.

Speaking of her fascination for the M25, she says “there is something about being on the M25, with a clear road and the combination of lights, reflective surfaces and your favorite piece of music that can put you into a wonderful — safe! — driving trance.”

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This is the first time Selfridge has opened its car park to sell the store’s wares, though it has in the past played host to store events, such as a House of Holland presentation, a Rick Owens London Fashion Week party and a Hood by Air skate presentation.

[Via – Wwd]