Macy’s wants its merchandise to be fresh, innovative and conspicuous. Terry Lundgren, the CEO of Macy’s parent company, Federated Department Stores mentioned at company’s annual shareholder meeting, that they were adding fresh, latest, exclusive products this year and the forthcoming year. The list of the new products for Macy’s include- exclusive Frango chocolates, T Tahari.- new line of Tahari sportswear, Style & Co. bed and bath, iPods and iPod accessories in a vending machine made by Zoom Systems and Martha Stewart collection. According to the company’s own projection, with 810 stores and hundred of millions in sales, it’s a win-win situation for Macy’s parent company, Federated, which recently expanded through its merger with May Department Stores. Martha Stewart is kicking it up a notch by starting an exclusive line of fine home furnishings for Macy’s nationwide.
The Martha Stewart Collection, which will include towels, dishware and furniture, is expected set to launch in the fall of 2007and the items will be exclusively available at Macy’s department stores. Consumers say they’re also looking forward to Stewart’s new product line.