Barbie celebrates Selfridges’ toy store debut in designer avatars


Attention children (and by this I also mean toy-lovers over 40)! Selfridges launches its toyshop with a full-fledged fourth-floor toy department at its London outfit, as well as the online store. The toyshop features a carefully curated selection of toys from over 40 of the world’s best brands with prices ranging up to over $37,000. And being unveiled amongst them is the age-no-bar iconic favorite Barbie who has to her credit a dedicated section that seeks to showcase the best of Barbie, limited edition offerings et al.

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Having upped her fashion quotient, being dressed by the likes of Burberry and Coach, the plastic stylista dons not one, not two but three different designer labels for her glamorous department store debut. She features in Nasir Mazhar’s chic out-of-the-box looks including a peek-a-boo design, accompanied by beau Ken in a curious sportswear-inspired outfit (with an overhead bucket for an accessory).

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Also seen is a floral Fred Butler number along with the label’s trademark techno origami, metallic looks.

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While Sister by Sibling showcase their designs for Barbie the second time round with some show-stopping frou-frou and a series of cozy knitwear pieces by designers, Cozette, McCreery, Sid Bryan and Joe Bates.

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Quite a stunning debut indeed!

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[Via – WWD]