Bottega Veneta unveils Pour Homme its first men’s fragrance


Bottega Veneta debuted with its first men’s fragrance – Pour Homme in June, the release of its full details being embargoed until a few days now. Reports reveal that the fragrance, created by the brand’s Creative Director Tomas Maier in collaboration with award-winning perfumer for Givaudan Fragrances – Daniela Andrier, teamed with expert perfumer Antoine Maisondieu, has been officially launched and that too, with pomp and prestige. Unveiled at a private dinner created and prepared by three star Michelin chef Massimo Bottura, organized on the 31st floor of Milan’s Pirelli Tower, the launch party included many distinguished personalities – Maier, Bottega Veneta President and CEO Marco Bizzarri, Coty Prestige President Jean Mortier and the fragrance face Zak Steiner, amongst prominent others and journalists.

According to Coty Prestige, Bottega Veneta Pour Homme will serve as a signature fragrance. It is a perfect amalgam of labdanum, fir balsam and bergamot, topped with Calabrian bergamot, Siberian pine and juniper from the Balkans. The fragrance has already been made available worldwide since September 2, retailing with ancillaries such as an aftershave balm and a deodorant. The price point is €85 ($112) for 90ml bottle and €65 ($85) for 50ml bottle.

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Even the travel retail introduction has been made available, the roll out being close to 200 doors. Asia, Europe and the Americas will be the key regions for sale.

[Via – Moodie-Report]