British car brand Lotus ventures into fragrance industry

Lotus a British car brand that has been around for more than 50 years has now ventured into fragrance industry. The launch of Lotus men’s fragrance featured an open bar sponsored by Ciroc vodka. The gentleman behind this inspiration, Michael Albert believes that “Lotus is such an exclusive niche brand, and this is how I see the fragrance as well. It gives you a feeling of driving through the Mediterranean in an Elise — the open top of the car, the smell of the fresh flowers and the water.” Playboy’s Simon Stahl and spokesmodel and Playboy Playmate Joanna Krupa were amongst those who attended the jamboree.

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Sipping on to lemon-drop martinis and other cocktails, guests examined the Lotus Exige in silver and yellow and a white Lotus Elise.
The highlight of the evening was a golden key for each guest, one of which would open up a glass box containing a giveaway of a three-day luxury vacation at the Sivory Punta Cana Resort in the Caribbean.
Proposed for men aged 20-45, Lotus fragrance goes on sale in the U.S. in September. The 50ml bottle can be bought for $42. In addition to the fragrance, a shower gel and deodorant stick will also be sold for $14 each.
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