In the world of fashion nothing spells British more aptly than Burberry. More so for its mono-tones that are strikingly elegant than anything else. This week will see the brand jump out of its traditional wagon and embracing some changes that are both new and a colourful uplift for Britain’s favourite fashion label. Celebrating Burberry scarves is The Burberry Scarf Bar – in-store and online – which will offer a range of lightweight and classic cashmere scarves including the iconic heritage shades such as camel, stone, charcoal, navy and parade red. The scarves are exemplary pieces of craftsmanship, weaved in a 200-year old mill in Elgin and another mill in Ayr, both in Scotland. The collection will feature more than 30 colours. To keep up with the times, the brand has also introduced a personalized responsive marketing campaign where a server will help you navigate through the site, keeping in mind your location, the weather there and personal choices. As also is typical of Burberry, the scarves can be monogrammed – more than 30 shades, up to three letters and available in two font sizes. The launch has been colourfully explained in a video ad. The Autumn/Winter 2015 collection has also updated the Burberry Poncho range with the addition of classic checks, prints and block colours.
As well as the Scarf Bar, Burberry has also – for the first time in its long history – introduced two new colours to its trench coat line. The Heritage Trench Coat Collection will now feature navy and parade red in addition to its honey, stone, and black palettes. The revolutionary British trench coat is keeping up with the times, without washing away its sturdy roots of tradition.