Berluti partners with Krug champagne for a unique pairing of shoemaking


Italian footwear brand Berluti and French Champagne house Krug have joined hands in an unlikely but welcome collaboration. Both brands belong to the LVHM conglomerate and have planned a long term partnership. The first offering from this collaboration is the Krug patina shoe in a “black cherry” leather. The deep red shoe is a tribute to the founder of the Champagne house Joseph Krug. He always carried a notebook in this particular color to record his thoughts and ideas.

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The houses have also taken the opportunity to propose an original tasting of Krug Champagnes, each paired with a Berluti shoe model. In addition to the patinas, Berluti and Krug will together create a collection of “Krug by Berluti” bags.

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In the past Johnnie Walker and Oliver Sweeney have collaborated over a cool pair of men’s shoes. Maybe alcohol and men’s footwear are the next big thing in fashion!

[ Via : Lvmh ]