Classic shapes and colors rule couturier Bruce Oldfield’s collection for John Lewis


America may be obsessed with H&M’s various high profile design collaborations, but in the UK, there is another cause for excitement: high street label John Lewis has announced a collaboration with the celebrated couturier Bruce Oldfield. The result is a 60-piece ready-to-wear collection called Bruce by Bruce Oldfield packed with classic shapes and colors and designs. This is the first time Oldfield has ever worked with a high street brand.

Bruce-Oldfields-collection-for-John-Lewis-1
“I have spent the past 40 years building my own couture line and I am thrilled to announce my first high-street collaboration with John Lewis,” said Oldfield, “Bruce by Bruce Oldfield draws on my classic silhouettes with key pieces for any modern woman’s wardrobe; classic outerwear, juxtaposed tailoring, and sumptuous eveningwear. The collection plays on a monochromatic palette, full of structure and texture and that is softened with a touch of cashmere.”
Bruce-Oldfields-collection-for-John-Lewis-3
Jo Bennet, head of womenswear buying at John Lewis said, “We always take great care ensuring we introduce partnerships at John Lewis that have our customers in mind. It felt like a natural partnership for us as we discovered we had a lot of brand synergies; attention to detail, importance of quality and a shared belief that style is ageless. We believe the Bruce by Bruce Oldfield collection is the perfect addition to our unique and distinct offer.”
Bruce-Oldfields-collection-for-John-Lewis-4
The beautiful collection features a number of tailored coats and jackets, dark romantic dresses and some lacey pastels too. The selection of coats is our favorite and we’ll be waiting for September 4 when the Bruce by Bruce Oldfield collection hits John Lewis stores and the website.
Bruce-Oldfields-collection-for-John-Lewis-5

READ:  Louis Vuitton’s Christmas delight wallets come right in time for the gift-giving season

[Via – Vogue]