Coach to tap the men’s luxury market

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In a market dominated by Louis Vuitton, Gucci, Prada and the like, another luxury brand, Coach seems to be making its name. A leading U.S. retailer of luxury lifestyle handbags, Coach is all set to eliminate its rivals with unique and exquisite offerings. However if you thought Coach will wash out its competition by sticking to what it sells best, handbags, you are definitely wrong. Coach aims at acquiring a greater share in the accessories market through sales of accessories like belts, wallets and wristlets. Most importantly, Coach hopes to cash in on the growing men’s luxury market. Over the next few years Coach plans to achieve a market share of 14% in the men’s luxury market. To achieve this target, Coach has plans of opening all men’s stores in the near future as well as increase the offerings of accessories.

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[Forbes]