Remember when you were little and paradise was the pink filled section of the toy store where the shelves were lined with row upon row of Barbie dolls? Happiness back then was having one of those boxes pressed into your hands, with its picture perfect doll and accessories. Photographer Giampaolo Sgurla is recreating that feel of innocent joy in a plastic box for the January 2015 issue of Vogue Paris with a life sized twist by photographing real models as living dolls complete with outfits, accessories and blank faces.
Models Elisabeth Erm and Magdalena Frackowiak appear to be standing in plastic and cardboard boxed wearing designer outfits, with the matching accessories pinned to the background. Each box represents a particular designer and becomes a complete couture capsule featuring the most memorable aspects of the brand’s recent collection. Chanel, Miu Miu, Moschino, Valentino, Saint Laurent and Louis Vuitton are among the featured brands. The LV and Chanel “dolls” are especially striking because they capture more timeless elements of their brands including iconic products like the chain-strap purse, Chanel No. 5 perfume, the LV monogram and their famous travel trunks.
We’re on the fence about this one. While the creativity and attention to detail is remarkable, there’s something incredibly discomfiting about seeing these “dolled up” women placed in boxes almost as if they were really on sale in a toy shop. Real style, real beauty is about individuality and choice, don’t forget that readers!
[Via – Designboom]