We’ve seen plenty of luxury fashion brands expand into the hospitality or interior design sector and now, continuing to expand that core, fashion businesses are tapping into the food and beverage sector in Asia. Taking the lead is fashion brand Gucci, who has opened their first restaurant – ‘1921 Gucci’ in Shanghai iAPM.
“This is the luxury brand’s first fine dining restaurant in the world,” Maureen Fung Sau-yim, director of Sun Hung Kai Development (China), a unit of Sun Hung Kai Properties.
Spread over 360 square metres, the restaurant opened about three months ago. According to international property consultant CBRE, adding an F&B component within the store has given their shoppers a complete experience in which they can shop, relax and socialize. The company cited another example in Cafe Dior by Pierre Hermé on the top floor of Christian Dior’s flagship store in Seoul, which has helped the brand move from being only fashion-oriented to more lifestyle-driven.
Apart from food and beverage, there is growing trend for children’s wear and the affordable sector, which is expected to offset some of the negative effects caused by China’s slowdown and compensate for the loss of demand.
[ Via : Theluxeinsider ]