First Look: Heineken x TUMI have created a tote packed with style


Heineken is known for more than just great beer. In the past few years they have collaborated with a number of brands to create premium lifestyle products for men in a program titled #Heinekin100. This year will be the seventh year of #Heniekin100 and the brand has collaborated with TUMI, a premium travel, business and lifestyle accessory company. Together the two brands have created a custom Miami inspired tote bag with Heineken’s signature green detailing.

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The sleek bag is black with a bright green zipper and boasts superior functionality but also a high dose of style. “We’re excited to partner with Heineken, as both our brands represent global, premium craftsmanship and a shared dedication to our customers,” said TUMI Global Creative Director, Michael Petry. “We are constantly inspired by our Global Citizens and look forward to perfecting the journeys of these new innovators and tastemakers as they embark upon their next adventure.

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Another TUMI x Heineken product curated especially for New Yorkers will be available September, while an Amsterdam product in October will conclude #Heineken100 for 2016.

“Every year, #Heineken100 exceeds our goals and expectations,” said Quinn Kilbury, Heineken Senior Brand Director. “This year, we are expanding the program’s reach and utilizing it to strategically support our sales growth.”

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