Giorgio Armani Privé Boutique opens at Selfridges


Smelling divine for special occasions makes you feel great, and spirited to indulge into festivities. While many people stick to their taste of fragrances, some do like to try new stuff on and off. If you are tired of the tried-and-tested stuff, then a new fragrance space at Selfridges will set your senses ablaze. The new Giorgio Armani Privé Boutique at the store’s ground floor houses the brand’s Privé line. Apart from exclusive products, you can pick up “its most recent innovation“: the L’Or du Désert. Plus, there is a team of fragrance experts to help you pick your “signature scent”.

While fragrances are made up of fifty to one hundred ingredients, the Armani Privé collection, an ode to the owner’s original taste of privately collected scents, consists of just fifteen ingredients per fragrance. Exclusively available at Selfridges, the newest addition to the collection, ‘L’Or du Désert’ features the Rose d’Arabie fragrance refined with gold dust which adds shimmer to the skin as well.
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The L’Or du Désert sells for £220 ($350) exclusively at the Selfridges London Armani Privé Boutique.
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