Goop’s NYC pop up will feature an exclusive collaboration with Valentino


Gwyneth Paltrow is the undisputed queen of holiday gifting, questionable baby names and “conscious uncoupling” but she’s caught our attention thanks to the announcement that her lifestyle brand Goop will be launching a pop up shop in New York City from November 23 to December 24. Named the New York Goop Mrkt, the pop up is located at the Time Warner Center and will feature must have brands including Carven, Stella McCartney, Juice Beauty and also an exclusive collection created by Goop in collaboration with Valentino.

The 25 piece collection is inspired by Wonder Woman as Paltrow loved the superhero TV show while growing up. “To me, it’s a fantastic and resonant idea,” Gwyneth told the New York Times, “because everybody is working, having kids, trying not to miss a soccer game while at the same time being on a conference call. The modern woman is a wonder woman.”

On December 2, Gwyneth and Maria Grazia Chiuri and Pierpaolo Piccioli, the creative duo behind Valentino will also host an in-store event and dinner at the pop up.

Here are some of our favorite pieces from the star spangled collection

Valentino 1
Studded Shoulder Bag, $3,295
This 100% calfskin leather bag gets a rockstar edge thanks to antique silver-finished studded stars and turquoise inspired stones. Buy it as a gift for a rebellious BFF or even for yourself to take you through a long night of New Year festivities.

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Valentino 2
Camustar Printed Sneaker, $1,075
The collection features a few different sneakers but this understated gold and white pair is most chic. They’ll keep you in a festive mood and take you through long days of trudging through stores as you search for the perfect presents.

Valentino 3
Sleeveless Tulle Mini Dress, $9,900
This dreamy, frothy minidress is a must have for the holiday season. It’s a fool-proof pick for everything from Christmas Parties to winter club-hopping and holiday date nights. Pair it with the white and gold sneakers for maximum comfort and it-girl status.

Valentino 4
Cropped Leather Jacket Embroidered With Studs, $6,950
Another tough luxe piece to keep you warm on cold December nights. Pair it with the star studded tulle minidress fort a date night or wear it to your office Christmas party with a cocktail dress or over a formal shirt and trousers.

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We’re also in love with the tulle gown and military inspired jacket that Gwyneth is seen wearing in the promotional images, but these aren’t available on the website yet so you can bet that we’ll be hitting the Goop pop up to snap them up while we can!

[ Available at : Goop ]