Gucci pays tribute to 50 years of its floral print by unveiling Gucci Flora limited edition fragrance


Floral might be the trending fashion in recent times, but it is a revival of an enriching past. Gucci is celebrating 50 years of its Floral print this year, and as part of the festivities has launched a limited anniversary edition fragrance Gucci Flora. This is a regeneration of the brand’s 2009 Gucci Flora fragrance. The top notes of this special edition will be rose and osmanthus supported by the scents of hesperidium fruits, mandarine, peony, pear, pepper, fruits, leather, musk, pink peppercorn, cedar wood, patchouli, sandalwood. The fragrance is packaged in the 1966 floral print that won the hearts and attention of ladies the world over, the Gucci floral scarf. As well as the exteriors, the glass bottom of the bottle will also feature the floral print.

The iconic scent was born when former American actress and Princess of Monaco Grace Kelly and her husband, Prince Ranier of Monaco, visited Gucci’s Via Monte Napoleone store. As a gift to this fine lady, Rodolfo Gucci (one of the three sons of Gucci founder Guccio Gucci), hired artist Vittorio Accornero to create a floral motif on an original silver scarf. The final product featured 43 different kinds of flowers, herbs and insects and ended up creating history.

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The print got a revival in 2005 when Frida Giannini, creative director of Gucci unveiled it in the spring-summer fashion collection, and which was later presented also in perfume collections Flora by Gucci and Flora by Gucci Garden Collection.

Gucci Flora Anniversary Edition 2016 fragrance composition was created by Firmenich, and the bottle design was by Giannini.

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The eau de toilette is available in 50ml bottles, and prices starting from $64.58.

[ Via : Nstperfume ]