Forget dainty sniff from the bottle now and then, two of Scotland’s best known brands have teamed up to produce a fabric that will leave you smelling like your drink. Usually when someone smells like whisky, it’s not a good thing. But Harris Tweed and Johnnie Walker want to change that. Developed by Heriot Watt University’s School of Textiles and Design, the tweed is infused with dram scent called Aqua Alba based on “key notes of the nose of the Johnnie Walker’s Black Label whisky.
The tweed carries aromas of “rich malt, golden vanilla, red fruit and dark chocolate tones” and has been designed to reflect the colors of the whisky ingredients. The scent is layered into the fabric throughout the finishing process and is permanently imbued in the tweed that will not go off even after dry cleaning. The whisky-flavored fabric is sure to evoke images of careless afternoons in an outdoor pub somewhere in the European mainland.
The first of a range of products by Milan-based designer Angelos Bratis will be unveiled in Berlin, before being marketed in Germany, Greece and Belgium. We like where the textile industry is headed with the foodie scent-infused fabrics. May we suggest eau de tiramisu cake?
[Via – The-Drinks-Business]
