Moshino certainly seems to be on a sweet ride these days! After delivering a quirky Candy Crush collection last month, the brand is back again with an exciting collaboration – this time with the world’s ruling ice cream brand – The Magnum! Directed by Moschino’s creative head- Jeremy Scott, the ideology of both labels is displayed via a whimsical yet sexy ad campaign that stars Cara Delevingne as the main protagonist.
The 45 second film features new Moshino characters in the form of beasts that are seen eyeing Cara as well as her Magnum stick in a devilish and star-struck gaze. Inspired by the “Dare to go Double” attitude, the campaign displays the ultimate moment of pure indulgence and boldness through a plot that features Cara strutting around confidently through the city streets. The affable- looking beats in the film are brought to life by legendary animator Uli Meyer, who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam.”
Moshino’s love for the creative and eccentric can also be gauged from its previous collections themed around the power-puff girls and Barbie. As for the Magnum X Moschino Collab, it continues further this month with the brands co-hosting the hottest and wildest party on the eve of the 18th at the Croisette. Everything said, ‘unleashing our wild sides’ is a given with sensual ad campaigns and eclectic parties like these!