Thank God It’s Friday. This urban adage couldn’t be truer anywhere that at the Louis Vuitton maison on this day, when the French label gets full control of 16 of Saks’ display windows on Fifth Avenue to showcase Nicolas Ghesquière’s inaugural collection.
“You know Marigay,” Burke said. “She gets what she wants.” This wasn’t long after Saks Fifth Avenue president, Marigay McKee offered him all of Saks’ windows for Ghesquière’s first collection. Mr. Burke is Louis Vuitton’s chief executive and the rest, as I would say, is fashion history.
Taking a cue from the set design of the March LV show at the Louvre, The Fifth Avenue windows boast 10-foot-tall aluminum shutters besides stunningly accessorized looks. While inside, Vuitton has its usual space on the first, third and eighth floors, there is nothing usual about the shutters, which are to open and close on a synchronized schedule.
Behind the shutters, lies a digital projection of model, Marte Mei van Haaster walking in and out of the frame from window to window across Fifth Avenue. McKee, who has been the president of Saks Fifth Avenue since the beginning of the year and with about $1 billion to work with in remaking Saks stores, seems only to be getting closer to doing that. The Vuitton window display which is up now will run through New York Fashion Week, which begins next week, till the end of September. “It’s not a bad one to have, right?” said McKee No. No, it’s not.
[Via – NY-Times]