Microfashion is not a fad anymore, it is a growing market. While mommies shop for their la-de-dah gowns and heels and daddies browse the latest chromos and eau de parfums, the kids can now save a trip to the game centre and enjoy some retail therapy too. And nothing more ideal than a mall which caters to this interest. Hong Kong’s popular Harbour City mall has become a pioneer in Asia’s junior shopping segment by offering a dedicated area for high-end stores that cater solely for children. From Dior, to Armani, to Dolce & Gabbana – the who-is-who of the fashion fraternity has embarked on offering tailored perfection for kids.
Situated on Petit Canon Road, the mall is home to some of the largest stores and the maiden ground in Asia for a list of brands and the largest Kid’s paradise in Hong Kong. More than 40 fashion and toy brands for ages from new born and up, are in store including Asia’s largest Toys”R”Us spanning a staggering 37,000 sq feet. Children would be in an indoor Disney-like haven with toys of all sorts and kinds – from educational, sports, fun, entertainment, popular characters, hardware games, board games, baby games and even parent games! An ideal place to unleash your little ones to choose their trolley of goods.
ItsImagical is another interesting toy shop where children can enjoy a fun and learning experience with their parents. If play ini on the mind, then the Jumping Gym will suit all needs. For your little book worm, the Book Castle is a great place to explore. At the mall’s Gateway Arcade is Page One – a spacious children’s zone with an extensive collection of books, toys and art and craft supplies. The venue also holds regular activities to engage children including storytelling, art and crafts lessons, ‘meet & greet’ a popular animation/cartoon character (like Peppa Pig!) and much more.
Another first for the mall is Donguri Republic – a store specialising in character-themed merchandise based on the animated films of Studio Ghibli, leading Japanese animations studio helmed by renowned directors Hayao Miyazaki and Isao Takahata. Moomin-lovers will love Harbour City! Moomin Café is a quaint little outlet which offers a variety of dishes from Moomin’s home as well as merchandise that your little ones would be thrilled to take home.
In terms of fashion, Harbour City prides over being home to some of the first standalone stores for luxury brands in all of Asia.
Dolce and Gabbana Junior is the brand’s first standalone store in Asia, while Roberto Cavalli Junior becomes Asia’s first flagship store. Claimed to be tender and poetic, Italian brand Miss Blumarine for girls has set up their first store in Asia at Harbour City. FENDI Kids and GUCCI Kids are also present.
Stella McCartney also claims Harbour City as its choice to set up its first global standalone store. Swedish children’s clothing store LIVLY makes an Asia entry at the mall, while Bape Kids and Aquascutum Junior stores makes Hong Kong debut. You will also find UNIQLO, Zara, Chickeeduck, Benetton Kids, ELLE Kids, Seed Heritage and Petit Bateau (another HK debutante).
The mall is famed for its signature annual kid’s event – Baby MiniMO Fashion Show (since 2005) which showcases collections from the mall’s multiple brands. In line with this event, the mall also provides professional training and styling for junior models.
British nursery brand and manufacturer Silver Cross has set up its first global standalone store too offering a range of baby products. Other brands include 0/3 baby collection, BeBe Dream, CHICCO, and Mothercare.
As well as retail, the mall also organises and conducts a wide range of kids’ activities throughout the year, through different collaborations.
Some previous events were “Little Spider-Man Workshop” by the Hong Kong Stuntmen Association, and “Little Animal Keeper Training Course” by Hong Kong Ocean Park as well as a Garden Art Workshop at the Kids’ Gallery.
Four out of the 12 F&B outlets at the mall offer a dedicated kid’s menu including BLT Steak, PizzaExpress, Maison Eric Kayser and KFC.
Lastly, but none the least the most essential; two baby care centres are available furnished and equipped with everything you will need for your baby’s care and comfort.
Address: Harbour City
3-37 Canton Rd, Tsim Sha Tsui,