Inspired by Burberry’s iconic black trench coat and by the eternally charming city of London, Christopher Bailey has created the Mr. Burberry, a captivating new fragrance for men. The fragrance captures the contrasts and contradictions of London; the deep rooted tradition and modern irreverence that not only co-exist, but together make London such a unique place. A line of grooming products as well as a collection of ready-to-wear pieces and accessories will be released alongside the fragrance as part of the launch.
Mr. Burberry is an herbal and woody concoction with top notes of zesty grapefruit, tarragon and warm cardamom that give way to heart notes of birch leaf, nutmeg oil, and cedar wood. The fragrance boasts base notes of light vetiver, smoky guaiac wood and the classic sandalwood. The fragrance is presented in a black bottle inspired by the brand’s black trench coat. Around its neck is a black bow made from English-woven black gabardine, a fabric invented by Thomas Burberry more than 100 years ago.
The fragrance is available as 30, 50, 100 and 150 ml Eau de Toilette. The grooming line includes am aftershave, facial moisturizer, beard oil and other extras like body wash and deodorant (spray and stick).