Jason Wu’s new designer doll is a stylish tribute to his past career


Celebrated New York based designer Jason Wu has collaborated with Montaigne Market to create a limited edition doll that will be outfitted in an ensemble from his Spring 2014 collection. This new collaboration actually harks back to Wu’s decade long stint as a toy designer.

Wu’s mini-fashionista is a brunette beauty clad in a shimmering sequined gold body-con dress and an ivory trench jacket accessorized by high heeled gold sandals and Wu’s iconic Daphne bag. She also boasts two mini shopping bags from Montaigne Market. With only 250 pieces produced, you can be sure that each doll has been created with painstaking attention to detail. “We did everything, from translating the little buckles that we had to make, to the shoes — we replicated the runway shoes exactly. We also replicated the Daphne clutch, our signature bag, into the doll scale, so everything from hardware and everything has to be shrunken down,” Wu said, adding “I’ve always been very detail-driven — that’s just my nature — so miniature has always been very easy for me.”

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Wu is credited with designing the beautiful gowns worn by First Lady Michelle Obama at the Inaugural Balls of 2009 and 2013. On the subject of reviving his old career, Wu said, “It’s sort of my background, so it’s kind of a tongue-in-cheek thing to do this once in a while. I mean, I worked 10 years as a toy designer before I started my career as a fashion designer. It’s something I just fell into and really liked.” Wu has also created designer dolls for Colette, Bergdorf Goodman and Jeffrey.
Priced at €150 or $205, the doll will be available for purchase exclusively at Montaigne Market’s store and website. The launch – scheduled for the end of February- will coincide with the beginning of Fall 2014 fashion shows.

[Via – WWD]