Dior’s brand ambassador Jennifer Lawrence is obviously the face of their Cruise 2019 collection. The entire shoot has been inspired by escaramuzas, a horsewoman who performs in traditional Mexican rodeos.
“With their strong, sculpted bodies clad in costumes that emphasize their femininity (full skirts, embroideries, bright colors, large hats and flowers), these women proved an inspiration to Maria Grazia Chiuri, the artistic director of the Dior women’s collections,” according to the brand.
“One of the main inspirations for this collection is the traditional women riders of Mexico. So I’m really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens,” Lawrence said.
While all eyes are on the actress in the brand’s advertising campaign, Dior has received some flak for it, due to the brand’s choice of a white model instead of a Mexican model. Arguments are that a local model should have been approached as the campaign pays homage to authentic Mexican culture.
Phoebe Robinson, comedian and host of the “2 Dope Queens”podcast, criticized the ad for its location and for not including a Mexican model.
“Lol. Wut?! Sooooooooo, #Dior & #JenniferLawrence wanna celebrate traditional Mexican women riders thru a ‘modern lens’ …by having a rich white woman named Jennifer be the face of this campaign?” she wrote alongside a re-post of the campaign video.
View this post on Instagram
Your patience has paid off, because the #DiorCruise 2019 collection by #MariaGraziaChiuri is finally bowing in our boutiques worldwide and Dior.com! Get a taster of the collection as shot on our Oscar-winning House muse Jennifer Lawrence, and stay tuned for more! © @VivianeSassenStudio
“And like they couldn’t think of a better landscape to shoot than in California?! Hmm, I dunno, maybe…like…shoot…in…Mexico…with …a…Mexican…actress like Salma Hayek, Karla Souza, Jessica Alba, Selena Gomez, Eva Longoria, or many others. But I guess they were all unavailable, so you had to go with Jennifer Lawrence,” Robinson wrote.
She said that using ‘modern’ to describe the campaign was, “ignorant and gross,” and asked her followers to comment with names of Mexican designers she could lend support to.
The post garnered almost 60,000 views and over 1,000 comments.