Jimmy Choo celebrates 20th anniversary and debuts fall campaign with a star cast of models


One of the world’s best-known footwear brands is celebrating its 20th anniversary with a campaign feature an all-star cast of top models. Jimmy Choo’s fall 2016 campaign will feature women of diverse ages and backgrounds, including Amber Valletta, Sasha Pivovarova, Milla Jovovich, Lexi Boling, Taylor Hill, Jasmine Tookes, and Xiao Wen Ju. They will sport a delectable range of footwear and accessories from velvet heels to over the knee boots and unorthodox sunglasses, with each item being more covetable than the last!

Jimmy Choo campaign (1)
“The fall 2016 campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It’s a modern vision of our woman, and it signals a bold new chapter,” said Sandra Choi, creative director for Jimmy Choo. The campaign is definitely a nod to the diverse range of women who love Jimmy Choo and embody its stylish modernity.
Jimmy Choo campaign (2)
The campaign was styled by Sarah Richardson and shot by Craig McDean, and the models steal all the spotlight against a simple background. As for the shoes themselves, they’re pretty drool-worthy. The burgundy Mari 100 lace-up shoes ($895) seen on Amber Valetta offer a tough-luxe take on our favorite fall color, while the Maloy 95 ($2,395) in taupe are a chic take on the over-the-knee boot trend. Look to the campaign for styling inspiration or give these sumptuous shoes your own touch with an all-new look, either way, you can’t go wrong with this fairytale fall collection.

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[ Via : Wwd ]

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Vivien is a features writer with over eight years of expertise, specializing in celebrities and fashion. Since 2013, she has contributed to Luxurylaunches, delving deep into celebrity lifestyles and high-end fashion trends. Her pieces capture the essence of luxury, from coveted couture to intriguing collaborations. Beyond her journalistic pursuits, Vivien aspires for sun-soaked moments in St. Tropez, unique Nike Air Max sneakers, and Cartier's timeless Baignoire watch. With a discerning eye and a knack for capturing the opulence of the celebrity world, she remains a trusted voice in the realms of glamour and style.