Jo Malone launches five exclusive fragrances for Selfridges

Jo Malone London has teamed up with the creative studio ‘Calm & Collected’ to design signature boxes for five of its bespoke fragrances exclusively to be presented at Selfridges for its ‘The Beauty Project’.

Calm & Collected is a studio of four young London artists. Using the silk-screen techniques, they have transformed Jo Malone’s iconic boxes with a unique art. Fragrance connoisseurs are also invited by the high-end department store Selfridges to watch the artists screen print live at its London store.

Since its inception in 1994, Jo Malone London has become a name internationally synonymous with all that is most coveted in British style. The iconic boxes wrapped with finesse will feature Jo Malone’s favorite collection: English Pear & Freesia, Pomegranate Noir, Lime Basil & Mandarin, Early Grey & Cucumber and Peony & Blush Suede. Each of its 1200 exemplars of the limited edition collection is priced at 82 GBP (or around $140) for 100 ml.

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In addition to the 100 ml flacons, Jo Malone London is also presenting the olfactory is two collection sets. One set will include all five of the fragrances in a miniature travel friendly 30 ml size, and is priced at 205 GBP ($345), while the other set includes only two 30 ml bottles available for 82 GBP ($140).

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Jo Malone London Calm & Collected Earl Grey & Cucumber Cologne
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The Earl Grey & Cucumber Cologne is a burst of bergamot, distinct to Earl Grey, and the cool succulence of crunchy cucumber. Counterpoised with a sweet base of beeswax, vanilla and musk.

Jo Malone Calm & Collected Peony & Blush Suede Cologne
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The Peony & Blush Suede Cologne is luxurious and seductive. Flirtatious with the juicy bite of red apple and the opulence of jasmine, rose and gillyflower

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Jo Malone London Calm & Collected Pomegranate Noir Cologne
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The Pomegranate Noir Cologne has ruby-rich juices of pomegranate, raspberry and plum are spiked with pink pepper and laced with Casablanca lily and spicy wood.

Jo Malone London Calm & Collected English Pear & Freesia Cologne
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The English Pear & Freesia Cologne is the essence of autumn. The sensuous freshness of just-ripe pears is wrapped in a bouquet of white freesias, and mellowed by amber, patchouli and woods.

Jo Malone London Calm & Collected Lime Basil & Mandarin Cologne
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The Lime Basil & Mandarin Cologne has peppery basil and aromatic white thyme to bring an unexpected twist to the scent of limes on a Caribbean breeze.

[Available at Selfridges]