For a long time, Louis Vuitton didn’t have any fragrances on the market, and now they’ve gone all out and launched a series of seven fragrances all at once! The collection is entirely floral and draws from some classic blooms like patchouli and jasmine as well as more exotic flowers like the Florentine Iris and narcissus. The collection is a long awaited endeavor from Louis Vuitton so we’re eagerly waiting for September when this seven piece olfactory journey will finally be available for purchase.
The fragrances have French names (but of course!) like Mille Feux, Dans La Peau, Turbulences, Rose Des Vents, Matière Noire, Apogée and Contre Moi. They have been created by Jacques Cavallier Belletrud, a third-generation Grasse-born perfumer who has previously worked with Dir, Stella McCartney and Issey Miyake among others.
“We decided right away, and very quickly, that it would be a collection,” he told Allure, “We also made a decision that these fragrances would be feminine—it’s not written on the bottle that they’re for women, but they’re feminine. And the third choice I made was that [this collection] would be a story about flowers, because flowers to me are so delicate, so intense, so powerful, so beautiful—just like a woman—and it’s always been my longtime obsession to try to put the beauty of fresh flowers in a bottle.”
True to his vision, Rose des Vents is comprised entirely of roses including centifolia, Bulgarian, and Turkish roses. Turbulences draws on the scent of tuberose and jasmine at dusk, a concept that Cavallier Belletrud was inspired by after taking a walk through his garden with his father. Mille Feux features Chinese osmanthus and leather, while Contre Moi is all about vanilla. The perfumes are extra special since they use a process called CO2 extraction to extract the scent from the flowers of Grasse. CO2 extraction may not be new, but this is the first time it’s being used on flowers from Grasse.
The fragrances are bottled in simple flacons that have no embellishment besides their own name and the Louis Vuitton brand name. Sealed with black stoppers, these bottles are refillable to ensure sustainability. Look out for the fragrance line from September 1 onwards at Louis Vuitton boutiques. The fragrances will retail for $240 for a 100ml bottle, and $350 for 200ml.
[ Via : Allure ]