Marriott International have joined hands with British luxury accessories brand, Lily and Lionel and British social enterprise, SleepingBags to launch a limited edition tote bag with an exclusive print made from 100 per cent recycled bed linen provided by UK Marriott hotels. A first of its kind, the bag is available to purchase for £20 ($31) with Marriott donating at least £10 ($15.5) from the sale of every bag to The Prince’s Trust. The new partnership will see Marriott and SleepingBags transform retired hotel bed linen into new guestroom amenities. Across UK, the hotel company has already introduced hairdryer bags, newspaper bags and laundry bags made from retired bed linen into their guestrooms. With plans to reproduce just 1,000 designed tote bags, keeping them exclusive, the project aims to highlight Sleeping Bags’ goal of reducing landfill and transforming people’s relationship to waste.
Lily and Lionel, famed for their iconic printed luxury scarf designs is in charge of design and have managed to beautifully capture dream like scene of birds in flight using a palette of pastel colors against the charcoal grey of the bag.
Barbara Powell, senior director of Social Responsibility for Marriott International says: “Marriott has a deep-rooted commitment to sustainability and is delighted to launch the Lily and Lionel bag. Not only does the bag look good but it’s also a great example of how we are working with our suppliers to create sustainable products and reduce our environmental footprint.”
[Via – Marriott]