Puma has long been working with the design house Alexander McQueen but starting next month the German sportswear brand will release its debut offering with McQ, the contemporary little sister of the McQueen brand. The debut collection will merge the McQ collections “rebellious spirit and bold youth culture references” with Puma’s history of athletic innovation.
The Fall/Winter 2014 collection will feature moulded TPU material, mesh and nubuck. While the men’s collection will offer leather and nubuck high-top sneakers with mesh and cage details; women’s shoes include the McQ Leap (with a wedge heel) and the Rush Lo and Mid styles.
“McQ reinterprets influences from global youth culture for a modern wardrobe whilst remaining true to the spirit of the house of McQueen,” said McQ brand director Andy Rogers.
“Sportswear has become an essential style status symbol on the streets of major cities around the world, so we’re very excited to be partnering with Puma for this collection of trainers. The mixing of sportswear with high fashion defines much of modern style, so it felt right to partner with a brand with such a strong history of designer collaborations,” he added.
Adam Petrick, brand director at Puma, said that the sports performance brand and McQ have drawn on their “divergent yet complementary” experiences to investigate the point at which performance blurs into fashion.”
The collection was revealed to selected guests at Factory 7 in East London but will only be available from 1st August at www.alexandermcqueen.com.
[Via – WWD]