Moncler combats counterfeiters with new technology


The idea of using technology to fight the knock-off industry appears to be gaining traction in the fashion and luxury sector. After Ferragamo’s announcement that they will use inimitable micriochips to thwart counterfeiters, comes a new claim from Moncler that they will equip their clothing with radio frequency identification (RFID) chips to help customers identify original Moncler apparel and avoid fakes.

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The French-Italian brand will introduce the technology in their spring-summer 2016 collection. Customers can scan the radio tags and QR codes on the garments using a smartphone app to cross check their wares before purchasing.

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But Moncler is cracking down on counterfeiters in more ways than one. Last month, the company claimed more than 50 domain names from potential fraudsters. Last year, they won about $470,000 is damages from a Chinese manufacturer that had infringed their brand.

[ Via : Fortune ]