Luxury e-tailer Net-a-Porter sets shop in the US


Net-a-Porter is now going places, literally! After enjoying much of its success at UK, the online retailer has finally opened its new headquarters in the US. Located at New York City, founder Natalie Massenet (Pictured Above) went over personally to oversee the opening of the new US offices. Before opening its own office in foreign soil, they tested waters by first inaugurating a newly renovated 250,000-square-foot distribution centre at Mahwah, New Jersey. You can find every fashion item available from the brand under one roof. The center also houses the company’s customer care, desktop support, strategic programs, operations, finance, and human resources departments. If you live at Hong Kong, then an office and distribution centre will open there next year in all likelihood.

The brand, as per Massenet, has grown 73 percent growth rate year-over-year in the US, with 25,000 new customers and over 6.5 million page views per month worldwide. The smartphone and tablet revolution has also helped the brand, as 60 percent of customers actively using a smartphone, with 20 – 30 percent transactions done through a phone or tablet.
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