You have been pronouncing these luxury brands all wrong – Here is a guide to doing it right


Every fashionista is certainly not a linguist by heart! While style come easy to most of us, we often struggle with the pronunciations of top-notch clothing brands. From the well-known Versace’s and Gucci’s to the lesser known Boux Avenue and Havaianas, we’ve all faced a hard time figuring out just the right way to spell these uber- complex names! Well, who said fashion comes easy anyway! While you may have nailed your sense of style right, it is now time to learn some legit fashion grammar to go with it! Find below an easy-peasey list of iconic fashion labels and their exact pronunciations:

Anna Sui: anna swee
Ann Demeulemeester: ann de-mule-eh-meester
Azzedine Alaia: azz-eh-deen ah-lie-ah
Badgley Mischka: badge-lee meesh-kah
Balenciaga: bah-len-see-ah-gah
Balmain: bahl-mahhhhn
Bottega Veneta: bow-tay-guh vah-netta
Christian Lacroix: christian luh-kwa
Christian Louboutin: christian loo-boo-tan
Comme des Garçons: comb dey gah-sown
Dolce & Gabbana: dol-chey and gab-ana
Dries Van Noten: drees van know-ten
Gareth Pugh: gareth pew
Giambattista Valli: gee-am-bah-tease-ta vah-lee
Gianfranco Ferre: gee-ahn-franco feh-ray
Givenchy: zjee-von-shee
Hermès: er-mez
Hervé Léger: air-vay lay-jah
Hussein Chalayan: hoo-sane sha-lion
Issey Miyake: iss-ee mee-yah-key
Jean Paul Gaultier: zhon paul go-tee-ay
Junya Watanabe: jun-yah wat-an-ah-bey
Kinder Aggugini: kinder ag-ooh-gee-nee
Lanvin: lahn-vahn
Loewe: loh-wev-eh
Louis Vuitton: loo-wee vwee-tahn
L’Wren Scott: la-ren scott
Maison Martin Margiela: may-sohn martin mar-jhell-ah
Marchesa: mar-kay-sah
Mary Katrantzou: mary cat-trant-zoo
Miu Miu: mew-mew
Monique Lhuillier: monique le-hu-lee-ay
Moschino: mos-key-no
Olivier Theyskens: oh-liv-ee-ay tay-skins
Proenza Schouler: pro-en-zuh skool-er
Rochas: row-shahs
Rodarte: row-dar-tay
Roksanda Ilincic: roksanda ill-in-chik
Salvatore Ferragamo: sal-vah-tor-re fer-ra-gah-moh
Sonia Rykiel: sewn-yah ree-key-el
Thakoon: tah-koon
Versace: vur-sah-chee
Yves Saint Laurent: eve san lau-ron
Yohji Yamamoto: yoh-jee yam-ah-mo-to

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With a handy list like this one, there’s no chance of a grammar faux pas anymore! You can thank us later!