Designer Ritu Beri’s swimwear collection is taking ordinary beachwear to the next level, by transcending bikinis and bathing suits into smoldering catwalk-ready ensembles. Exclusively created for the launch of the Quan Spa ensconced at JW Marriott, Aerocity in the Indian capital city, the coquettish collection has redefined the way reticent women reach out for the swimwear.
Hailed as the first lady of fashion in India by Time Magazine, the New Delhi based International fashion designer Ritu Beri is one of the few pioneering Indian designers who have combined the exquisite sensibilities of Indian design with global trends. In another first, the celebrated designer has now forayed into the growing swimwear market, leaving behind a benchmark for other designers to follow.
The swimwear collection was unveiled at the poolside party launch hosted by the flagship hotel on a rather rainy afternoon as models playfully sashayed down the makeshift runway. Crowd cheered along as the models danced, smiled and had fun on the ramp, exuding the sense that they are on a summer vacation holiday. The crème-de-la-crème of Delhi socialites and leading names of the fashion industry such as Jas Arora, Poonam Bhagat, Maria, Jorge Roza de Oliveira (ambassador of Portugal), DJ Khushi, Naveen Beri graced the occasion. There were live song performances by band called MAP.
From dare-to-bare separates to ruffled sarongs –the swimwear collection celebrates the many nuances of a woman. From pretty paisley patterns to nautical stripes, vintage floral to flouncy frills, color polka dots to monochrome; the kitschy collection featured a rather demure design. In warmer months, neutrals are practically de rigueur but shimmery prints and sumptuous jewel tones—makes it anything but uniform. The vibrantly hued and chromatic beachwear also offers skivvies for men. Infused with exuberance and fun, the collection also has something for children.
Layering is the key for fun and flirty clothing by the seaside. Sarongs with bohemian style jackets juxtaposing it with a floral headpiece are both functional and fashionable for summer vacations or stroll down the beach. The swimwear collection is in-store now and the prices are available on request.
Don’t be afraid to show some skin this summer and have fun with the silhouettes!