UK Samsonite has ventured into a partnership with top international designers Victor & Rolf to develop a luxury collection of soft leather travel bags and accessories under the company’s premium Samsonite Black Label Brand. Named as Samsonite Black Label Brand by Victor and Rolf, the collection will comprise of travel items such as beauty cases, travel totes and boarding bags. The collection, aimed at fashionable male and female travelers, is designed to amalgamate Samsonite’s 97-year old experience in the world of travel with Victor and Rolf’s surreal design philosophy. Samsonite President & CEO Marcello Battoli commented, “Victor & Rolf are both exceptional designers and we at Samsonite respect their vision and their unique talent. We are delighted to announce the partnership to develop a new collection under our Samsonite Black Label Brand.” Victor and Rolf had to say, “We are very excited to be working with a brand for both it’s know-how and heritage. We are delighted to design a travel line with Samsonite to deliver a new interpretation of travel and individual needs.”
The Samsonite Black Label by Alexander MC Queen Collection will gain more impetus with the new collection and it will be distributed throughout Samsonite Black Label’s 57 stores. Autumn 2008 will witness the launching of the collection worldwide and it will hit the stores in Spring 2009. A worldwide promotional campaign is said to break out in 2009. For more information, visit www.Samsoniteblacklabel.com.