Save the Date: H&M’s Parisian Museum inspired Conscious Collection will hit stores on the 7th of April


High street label H&M’s latest collaboration is a pretty unusual one. The much loved clothing company has joined hands with Paris’s Musée des Arts Décoratifs to create their latest Conscious Collection that is inspired by the archives of the museum. French art director and model Julia Restoin Roitfeld will be the face of the campaign for this collection.

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H&M’s design team explored the museum’s archival fashions and the work of artists like Gustave Moreau to create a collection that is glamorous and modern while maintaining some artistic flair for the red carpet. Expect interesting prints, delicate fabrics and intricate details.

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“I am honored to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic, especially since it is made with innovative and sustainable materials which are the future of fashion,” says Julia who fits the aesthetic of the collection thanks to her effortless, modern style.

The much anticipated collection will be launched on Thursday April 7th and will coincide with the opening of the exhibition, Fashion forward – Three centuries of fashion. The exhibition will feature selected styles from the H&M archives, including a look from the first ever H&M designer collaboration with Karl Lagerfeld in 2004 as well as one silhouette from the new Conscious Exclusive collection.

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The H&M Conscious Exclusive 2016 be available in 180 stores worldwide and online starting Thursday April 7th 2016.

[ Via : Telegraph ]