The war between the fashion houses has now officially reached new heights or worlds, literally. While the Devil may endorse Prada, the Virgin Mary has decided to flaunt the LV logo. Yes, it’s true guys, at a biennial exhibition of sacred art in Italy; a statue of the Virgin Mary is displayed donning Louis Vuitton. The veil covering the statue’s head features the French luxury brand’s trademark “LV” logo in golden letters. Francesco De Molfetta the brainchild behind this creation said he made this statue to “denounce a society based on the cult of appearance through the use of a brand that represents the search for ephemeral happiness.” The curator of the Giuseppe Bacci further explains this artwork by saying, “This new way of interpreting sacred art is along the lines of the famous work presented (in 1999 in Venice by Maurizio) Cattelan that showed a wax icon depicting Pope John Paul II being crushed by a meteor”.
The main aim of such artworks according to the curator is to hit the visitor’s unconscious. Well that is one thing we are sure this statue will definitely succeed in doing. The biennial is held at Isola del Gran Sasso in the central region of Abruzzo.