The most and least eco-friendly luxury brands according to Greenpeace


We love clothes. Many of us love fashion. And some of us love the environment. But how many of us would give up on one to save the other? Like give up on fashion to save the environment? Yes, it is a matter of much concern, as “hazardous chemicals are commonly used for the manufacture of clothes by many well-known brands.” This is where a Green Peace for fashion, like a Moody’s rating for business, has been established. In 2011 Detox My Fashion was launched in July 2011 “asking the textile industry to urgently take responsibility for its contribution to toxic pollution.”


As per this campaign, brands have been urged to make a Detox commitment by 2020.

The grading is done on a list of well-known brands, under three criteria – Detox 2020 Plan 2, PFC Elimination and Transparency.

This is the process:
“First, the group looked at each company’s chemicals-management system, in particular its Manufacturing Restricted Substances List and the methodology used to establish that list. This allows the company to “identify hazardous chemicals used in manufacturing by suppliers and set priorities for elimination with timelines,” Greenpeace explained. Next, Greenpeace assessed the brand’s progress toward stamping out the use and discharge of perfluorinated compounds.

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The group also took into account the company’s transparency, its disclosure of supplier lists, and whether it ensures that its suppliers regularly publish their wastewater discharge data.”

Currently there are 76 international brands that have signed up for this drive. They are classified across three categories.

Avant‐Garde: Good performance on at least two criteria and no critical failure on any Faux Pas: critical failures on at least two criteria

Evolution Mode: any combination of assessment between Avant-Garde and Faux Pas

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And now here are the brands. Benetton, H&M and Inditex (which operates Zara) fall in Avant-Garde – who are performing well at least on two criteria. Most of the companies fall under Evolution Mode – meaning, they have to “step up”. Adidas, Fast Retailing (which owns Uniqlo), G-Star Raw, Marks & Spencer, Mango, Levi Strauss, Primark, Puma, Valentino, Miroglio and Burberry. The Faux Pas list includes Espirit, Victoria’s Secret, Li-Ning and Nike.
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As in anything else, there are addicts here too. Not surprisingly the Toxic Addict list includes – Armani, Dolce & Gabbana, Hermes, LVMH, Versace, Gap, Diesel, PVH Group (Calvin Klein, Tommy Hilfiger), Meters/bonwe.

If something like PETA couldn’t shake up Hermes as much, what chances will Greenpeace have? Point to ponder.

[ Via : Ecouterre ]