The times we live in – Gucci’s $380 swimsuit sells out even though it cant be worn in a pool


The brand advantage that Gucci commands, simply amazes me. How else, would a $380 ‘sparkling swimsuit with a Gucci logo’ sell out when prospective purchasers are advised against wearing the swimsuit in the pool?

Sold at UK’s premium Selfridge’s department store, the apparel piece is curated using ivory sparkling Lycra, 80 percent nylon and 20 percent elastane. Due to the nature of the fabric and its reaction to the chemical element in public pools, adorning the self-tie halter all-in-one is ill-advised in resort swimming pools. The brand recommends consumers to think of the item as of more of tight top free of seam lines around the waist.

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‘Creative Director Alessandro Michele is an ideas man, but with an archive like Gucci’s, how could you resist the temptation to revisit some old favourites?’ the text reads.

‘This swimsuit is printed loud and proud with the reclaimed vintage Gucci logo complete with sparkle and slight fading for authenticity. Saving yours for escapades to the seaside is criminal – wear it with skirts, denim, and anything high-rise.’

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‘Due to the nature of this particular fabric, this swimsuit should not come into contact with chlorine,’ Gucci’s own website warns too.

Understandably so, social media has completely erupted post this little incident.

One comment reads: “I swear Gucci is baiting the world. $380 for a SWIMSUIT that literally says in the product details that you can’t even wear it to swim in.”

Another user wrote: “WHAT???? Don’t swim in your swimsuit…”

[Available at: Gucci]