UK’s first Victoria’s Secret store opens at Westfield Stratford City


US lingerie retailer Victoria’s Secret has found the perfect time to make a foray into the UK markets. Just days before the Olympics, the US brand and retailer has opened its first UK store at Westfield’s Stratford City shopping centre. The single floor 1149 sq m store opened with an illuminated pink fronted fascia that attracted a lot of attention from passersby. The showroom that had a large table and showpiece lampshade in the center, was further branched out into several rooms.

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Winged torsos clad in the product were displayed at the window, against velvet curtains. This summer, fans of the luxury brand can also expect to see a second store that is due to open this summer in Bond Street, which will trade from three floors.
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[Retail-Week]