Uber has been known to tie up with big brands to offer their travelers something a little out of the ordinary and an experience that goes a little beyond a simple commute. From being chauffeured around in the luxury, comfort and style of a Rolls Royce to travelling at breakneck speeds (where permitted) in a Lamborghini Gallardo Spyder and Maserati GranTurismo on the streets of Singapore, the latest from the fast expanding ‘taxi’ service is a merchant delivery service for the rich, the famous and everyone else.
This is no Amazon delivery service but delivery in style from the gurus of style themselves – Neiman Marcus, Louis Vuitton, Tiffany’s, Cohen’s Fashion Optical and Hugo Boss – who are all in talks with the company to offer same day delivery to customers using Uber Rush couriers and Uber drivers. It doesn’t quite end there, there are about 400 brands, that include the ones mentioned above, that seem to want in on the service.
For phase one of the service, it’s been reported that Uber drivers would most likely be using separate handset with a slightly different app for deliveries as opposed to the one that exists for driving around individuals. It’s only natural that the apps would be fully integrated at a later point after the system has proven to be effective. This endeavor, however intriguing, could have some hic-ups, initially, as big brands would need to be able to highlight products that would be available to consumers in the area for immediate delivery. Coinciding with that would be the availability of Uber drivers as well; after all it’s not polite to keep customers waiting for a set of Tiffany earrings or cufflinks.
This is not their first rodeo, as it were, into the delivery system set up for San Francisco’s Uber; UberFresh has been around for awhile now and focuses on delivering fresh produce to those that opt for the service. It’s an interesting idea for expansion and one that could seriously strengthen Uber’s position on the various maps.