Bang & Olufsen partners with Pepsi for exclusive and colorful headphones

The 2014 FIFA World Cup in Brazil is just two weeks away and in anticipation of the world’s biggest sporting event, B&O Play has partnered with Pepsi to produce some exclusive designs of its Form 2i and BeoPlay H6 headphones as part of Pepsi’s “Live for Now” Capsule Collection. Designed to celebrate art, lifestyle and sport, the “Live for Now” Capsule Collection involves a number of partners besides B&O Play, including Original Penguin, Gents, Goodlife, Del Toro and Shut skateboards. The special edition B&O Play headphones will feature artwork from Ricardo AKN, Merijn Hos, Zosen and the UK’s professional doodle bomber Hattie Stewart.

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“In summer 2014, fans will come together to experience and celebrate the energy and spirit of the game of soccer, and B&O Play will now be a part of that history,” said Kathy Thornton-Bias, president of Bang & Olufsen America Inc., Deerfield, IL. “We are happy to be affiliated with such a project, where our Live for Now edition/collection of headphones will be available to new audiences and retailers who are involved in the project,” she said. The B&O Play x Pepsi “Live for Now” range will be available at several audio outlets and retailers including Amazon and Selfridges from 26 May. The special edition Form 2i headphone is prices at £129 ($149) and the custom BeoPlay H6 will cost you £329 ($399).

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