Nokia touted to sell off its luxury brand Vertu


I don’t know how good this news really is, but I guess the top guns at Nokia know what is best for their company. The brand is all set to sell off its luxury wing Vertu, with a view to compete better in with the other brands in the general consumer segment. The Finnish brand has reportedly assigned the task to Goldman Sachs. While no news comes from the horse’s mouth about the bounty price, but Vertu is said to earn revenues in the range of €200 million ($267 million) to €300 million ($400 million).

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High on style, Vertu phones can be picked up in UK at Selfridges and Harrods, and its flagship boutique located at Bond Street, London. The most expensive range of phones from Vertu is the Signature brand that sports diamonds and comes with a concierge service. The handset is priced at £59,000 ($92,100).
[MarketingMagazine]

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