The virtual world is making inroads into the real world! How else would you explain this? Polo Ralph Lauren unveiled outside the company’s flagship London store an innovative interactive shopping experience. This will enable you to shop for 24 hours, seven days a week from outside of their store with the touch of their fingers. Can it be better? Yes!!! You can shop even when the store is closed by clicking on the window glass, the ultimate in shopping convenience. If you don’t want to purchase right then, you can send the information to yourself via e-mail and complete the transaction at home. Boris Becker, Ralph Lauren’s brand ambassador and Wimbledon tennis champion, demonstrated the “window shopping” screen, which guides shoppers through the brand’s Wimbledon line and shows video tennis clips.
The larger window in London is tailored to the Wimbledon tournament, and will come down after the tournament’s close in early July. Models in Ralph Lauren outfits are projected onto a 78 inch (200 centimeter) lightweight touch foil screen applied directly to the glass. For example by touching the model wearing a shawl cardigan over her dress, you will be guided using electronic touch sensory technology to a page adding the cardigan to their digital shopping cart. To get the dress itself, press the arrow and three new images appear, including one highlighting the dress. Isn’t that great!