Ralph Lauren launches Rugby Application for the iPhone


Following in the footsteps of luxury watchmakers, Breitling and Piaget, fashion company Ralph Lauren too has decided to launch its very own iPhone Application. The new Rugby Application from the fashion company will be launched tomorrow at the App Store. The Rugby Application is an App that squarely focuses on Ralph Lauren’s Rugby line of clothes and lets you make your own Rugby shirts on your iPhone. Just install the free App on your iPhone and create your own Rugby shirt from scratch by selecting its style and additional patches to adorn it. Once your shirt is done, you can either purchase it or share it with all your friends via Facebook or email. What is more, other iPhone users using this app will be able to view your design and help you modify it or even buy it via the “Make Your Own Rugby Gallery”.

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You can even take a picture of yourself and integrate it with the polo to see if it looks good on you. You can also have some fun by switching the hair and color of your skin. If you are too busy to design your own shirt, you can directly shop at the Rugby store via this application.
And if you don’t have an iPhone, you can go check out the Rugby interactive life size iPhone App at Rugby by Ralph Lauren in San Francisco at 2071 Union Street or head to 99 University Place, New York. This interactive display which is large size iPhone, adorns the stores front window and enables shoppers to shop 24 hours a day as well as make a Rugby from scratch from the street and then purchase it as well.
[Chipchick]

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