Amsterdam celebrates 400th anniversary with bottled canal water


The city of canals, Amsterdam is celebrating its 400th anniversary with a special souvenir: a bottle of bonafide canal water. The city’s gorgeous canals which were dug in 1613, during the Dutch Golden Age, as a response to the rapid growth of the city, is a touristic wonder. In 2010, the district also became a Unesco Heritage site. While there is no shortage of souvenirs depicting the canals, creative agency Iris Amsterdam has designed a special commemorative set of designed bottles with canal water, taken from the most famous waterways in the city – the Prinsengracht, Keizersgracht, Herengracht and Singel canals is truly unique. Priced at €50 ($68), the four sets of bottles each have a story of the canal on the back label, as well as QR code for real canal enthusiasts, who want to see exactly where the water was drawn from.

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[Iris via PSFK]