To commemorate the extraordinary culture and beautiful history of the island of Crete, Coca-Cola Greece and its bottling partner, Coca-Cola Tria Epsilon have curated a special bottle this summer. Gaining inspiration from the Cretan mythology and the Minoan civilisation, the campaign is to promote Crete as an international tourist destination.
If you happen to get a glimpse of the exclusive series, you will possibly notice its modern design inspired by murals of Knossos Palace (a UNESCO World Heritage site), the famous myth of the Minotaur and the ancient ritual sport of bull-leaping in Crete, Taurokathapsia.
“We were inspired by Cretan values, tradition and history,” said Diana Birba, marketing manager for Coca-Cola Greece, Cyprus and Malta. “By depicting them in our first collectible Coca-Cola bottle for a specific region in Greece, we aim to promote Crete as a tourist destination, offer visitors the opportunity to take a unique piece of modern art memorabilia home with them, and celebrate 10 years of making our products here in Crete.”
Where can you find this limited-edition collection? Well in addition to select retail outlets, you can purchase one at the traveling Coca-Cola Pop-Up store, which will be selling ice-cold Coca-Cola refreshments, collectible items and memorabilia during a two-week tour. Adding to the glitz and glamour, 50 lucky competition winners from 10 countries can experience a delightful vacation in Crete.
Coca-Cola Greece and Coca-Cola Tria Epsilon have an impressive history of campaigns promoting employment and entrepreneurship. While the duo are also aiming to inspire young employability and entrepreneurship programs on the island with a focus on tourism through this campaign, they recently supported the “Counting Stars” program in Heraklion, Crete, which aims to inspire 100 young people to pursue their business ideas or grow an existing family business, in partnership with the NGO MeXOXO.